International conference on the shifting relation between electronic
and paper publishing.
With e-books, print-on-demand and other hybrid media, online and offline
media can no longer be separated, but complement each other. What
advanced cross-media and computer-generative publication and design
strategies exist beyond copy-paste? How do new technological
developments and the crisis of print news media change the world of
designers, editors and publishers? International cutting-edge
designers, software developers, publishers and researchers will give
insight into their own solutions and discuss the future of publishing.
Organized by the research project Communication in a Digital Age
Piet Zwart Institute, Willem de Kooning Academy Rotterdam University
Tuesday & Wednesday 12-13 May 2009
11:00-17:00 public sessions, main building WdKA Rotterdam
19:30-22:00 professional sessions, Groot Handelsgebouw Rotterdam
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Tuesday, 12 May
Public conference
Main building Willem de Kooning Academy, Blaak 10, 3011 TA Rotterdam
Train, metro, bus and tram station: Rotterdam Blaak
11:00hrs Florian Cramer, Lector, Piet Zwart Institute WdKA
Introduction: Print-on-demand, e-books, XML, cross-media
publishing, programmed design. The new convergence of online and
print
11:30hrs Marc Regeur, Sony Benelux
Sony's e-book platform
12:30hrs Lunch break
13:00hrs Gerrit Imsieke, le-tex, Leipzig, Germany
Creating/generating reflowable e-books
14:00hrs Petr van Blokland, Buro Petr van Blokland + Claudia Mens, Delft
index2.xml: graphic design and programming
15:00hrs Break
15:30hrs Patricia Albanese, Matthew Bernius, Tona Henderson, Michael
Riordan, Open Publishing Lab (OPL), Rochester Institute of
Technology, USA
Taking Open Source publishing further: Cross-media publishing
tools from the Open Publishing Lab
16:30hrs Aldje van Meer, CrossLab, Willem de Kooning Academy, Rotterdam
Electronic paper: a student project from the CrossLab of the
WdKA
17:00hrs End
Throughout the day: Peter Zuijderwijk, Lauran Schijvens, Arie Altena &
students of the WdKA Minor Editorial Design [Redactioneel Ontwerpen]: Real-
time production of a conference newspaper running parallel to the
conference
Professional session
This part of the conference consists of short presentations and a
roundtable discussion for a small audience. It provides an alternative
to the more extensive public day conference for publishing, design and
media professionals.
Groot Handelsgebouw, Stationsplein 45, 3001 GB Rotterdam,
Orchidee (Orchid) room
Train, metro, bus & tram station Rotterdam Centraal
19:30-22:00hrs
Short presentations by Sony, Gerrit Imsieke (le-tex), Petr van Blokland,
Patricia Albanese, Matthew Bernius, Tona Henderson, Michael Riordan (Open
Publishing Lab), Alessandro Ludovico (research fellow), Marc Schwieger
(Scholz+Friends), Alessandro Ludovico (research fellow Piet Zwart
Institute) + round table with all participants
Wednesday, 13 May
1 Public conference
Main building Willem de Kooning Academy, Blaak 10, 3011 TA Rotterdam
11:00hrs Alessandro Ludovico, Neural Magazine, Bari, Italy, research
fellow Piet Zwart Institute
Introduction: The mutation of magazine and book publishing
11:30hrs Online versus print: Do newspapers have a future?
Presentations by
N.N., media workgroup NRC Handelsblad
Lou Lichtenberg, Stimuleringsfonds voor de Pers, Den Haag, co-
author of De krant doorgeklikt (Clicking through the newspaper)
Matthew Bernius, Open Publishing Lab, Rochester, USA
Marc Schwieger, Creative Director, Scholz & Friends, Hamburg,
Germany
13:00hrs Lunch break
13:30hrs Simon Worthington, OpenMute publishers, London, England
Print-on-demand and networked community publishing: A vision for
sustainable media
14:30hrs Alessandro Ludovico, Research fellow Piet Zwart Institute
Lessons from the underground: How small media practices
anticipated current media developments
15:00hrs Peter Zuiderwijk & Lauren Schijvens & Arie Altena & students
WdKA
Summary presentation of the real-time conference newspaper
project
15:30hrs Break
16:00 hrs Final discussion, moderated by Florian Cramer
The future of publishing: how designers need to adapt.
17:00hrs End
Professional session
Groot Handelsgebouw, Stationsplein 45, 3001 GB Rotterdam, Orchidee
(Orchid) room
Train, metro, bus & tram station Rotterdam Centraal
19:30-22:00hrs
Short presentations by Edwin Schravesande (NRC Handelblad), Lou Lichtenberg
(Stimuleringsfonds voor de pers), Matthew Bernius (Open Publishing Lab),
Simon Worthington (OpenMute), Alessandro Ludovico (research fellow) + round
table with all participants
For more information and registration for the professional session,
contact Saskia Brandt Corstius <s.w.brandt.corstius@hro.nl>,
+31-10-2144682 (Mondays and Thursdays 9-17 hrs)
--
Florian Cramer, Lector
Master Media Design: Networked Media
Research programme Communication in a Digital Age
Piet Zwart Institute
Willem de Kooning Academy Hogeschool Rotterdam
T +31 (0)10 7947402
http://pzwart.wdka.hro.nl/mdma
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